Zentralschweiz am Sonntag: Regional reference and six confederations
On September 7, 2008, the Sunday edition of the Neue Luzerner Zeitung will be published for the first time under the title Zentralschweiz am Sonntag. It will have a strong regional focus and consist of the sections Sport, Cantons, Market, Piazza, Knowledge and a national section.
On September 7, 2008, the Sunday edition of the Neue Luzerner Zeitung will be published for the first time under the title Zentralschweiz am Sonntag. The newspaper will have a clear link to the weekday edition, as NLZ announced. It will also have a strong regional focus and consist of six thematically weighted bundles, with the national bundle covering current affairs in Switzerland and abroad. The focus will be on Central Switzerland. Culture will also have its place in the first alliance. The sports bundle will focus on Saturday events, from international sport to all major regional events.
The regional section will be one of the centerpieces of the newspaper. It will cover regional news in Central Switzerland as well as regional background information and in-depth research from all six cantons of Central Switzerland. The Marktbund will deal with specific everyday economic issues, such as how people should manage their money or what social security issues mean in concrete terms.
The Piazza magazine offers reading material on the topics of travel, living, food and drink, fashion and the other good things in life. This section also contains the TV program. The Knowledge Bund includes background reports and topics such as health, medicine and educational issues.
Employee network expanded throughout Switzerland
The newspaper is largely financed by in-house contributions. For this reason, new jobs will be created in the editorial department and the network of employees will be expanded throughout Switzerland. At the same time, synergies with the weekday edition will also be exploited.
The Sunday edition is delivered to all subscribers. They will receive the newspaper free of charge for the first four months. From January 1, 2009, they will pay a surcharge of CHF 16 on the annual subscription, which currently costs CHF 362, for daily delivery. This introductory price corresponds to a discount of CHF 20 compared to the normal price, which will apply from 2010. The Sunday edition will be available as an e-paper, as will the weekly editions.
