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Last Sunday saw the debut of *Zentralschweiz am Sonntag*, a Sunday newspaper that positions itself as the seventh edition of the *Neue Luzerner Zeitung* (NLZ). This brings the total number of Sunday newspapers in German-speaking Switzerland to six, even though the new publication from the NLZ group sees itself as a regional newspaper. The basic structure of *Zentralschweiz am Sonntag* is modeled after the weekday edition. The lead stories in the first issue were the Israel-Switzerland soccer match and the results of a poll on the Harmos referendum in the canton of Lucerne.
Zentralschweiz am Sonntag, the seventh edition of the Neue Luzerner Zeitung, was published for the first time last weekend. Alongside Sonntag, Sonntagszeitung, NZZ am Sonntag, Sonntagsblick and Südostschweiz am Sonntag, it is the sixth Sunday newspaper in German-speaking Switzerland.
The first issue has 96 pages, half of which are filled with advertisements. The circulation at the start is 130,000 copies, after that it will be 122,000. As LZ Medien's own printing plant is working to capacity on Saturday, it will be printed by Basler Zeitung for the time being. It is then expected to be printed at the company's own plant from early summer 2009.
In contrast to the nationally oriented Sunday papers, Zentralschweiz am Sonntag sees itself as a regional newspaper. The basic structure is based on the weekday edition. For this reason, a new editorial team was not created, but the existing one was expanded. There is a separate edition for the canton of Zug.
The Sunday edition will be delivered to all subscribers to Neue LZ and its regional editions free of charge until the end of 2008. After that, the subscription will initially cost CHF 19 more. The Sunday edition alone cannot be subscribed to, but can be purchased at newsstands.
The first bundle combines the Switzerland, Foreign Affairs and Culture sections, followed by the Sports, Central Switzerland Region and Business sections. The supplements Piazza (replacing the magazine Leben, which used to be included on Saturdays) and Wissen are new.
The front page features a picture of the Israel-Switzerland match and the results of a survey on the Harmos referendum in the canton of Lucerne. It will be a "nail-biter", it says, with the supporters only a nose ahead. Reference is also made to an initiative for an "energy intervention force" for building renovations.
Editor-in-chief Thomas Bornhauser is convinced in an editorial "that there is a need for Sunday-compatible regional journalism". Zentralschweiz am Sonntag is the first Sunday title to consistently focus on the region and invest "seven figures" in this.
At the end of June, it was announced that Zentralschweiz am Sonntag and Sonntag from AZ Medien would be joining forces for advertising. A combined discount of 10 percent will be granted under the name Sonntagspool.
The first issue has 96 pages, half of which are filled with advertisements. The circulation at the start is 130,000 copies, after that it will be 122,000. As LZ Medien's own printing plant is working to capacity on Saturday, it will be printed by Basler Zeitung for the time being. It is then expected to be printed at the company's own plant from early summer 2009.
In contrast to the nationally oriented Sunday papers, Zentralschweiz am Sonntag sees itself as a regional newspaper. The basic structure is based on the weekday edition. For this reason, a new editorial team was not created, but the existing one was expanded. There is a separate edition for the canton of Zug.
The Sunday edition will be delivered to all subscribers to Neue LZ and its regional editions free of charge until the end of 2008. After that, the subscription will initially cost CHF 19 more. The Sunday edition alone cannot be subscribed to, but can be purchased at newsstands.
The first bundle combines the Switzerland, Foreign Affairs and Culture sections, followed by the Sports, Central Switzerland Region and Business sections. The supplements Piazza (replacing the magazine Leben, which used to be included on Saturdays) and Wissen are new.
The front page features a picture of the Israel-Switzerland match and the results of a survey on the Harmos referendum in the canton of Lucerne. It will be a "nail-biter", it says, with the supporters only a nose ahead. Reference is also made to an initiative for an "energy intervention force" for building renovations.
Editor-in-chief Thomas Bornhauser is convinced in an editorial "that there is a need for Sunday-compatible regional journalism". Zentralschweiz am Sonntag is the first Sunday title to consistently focus on the region and invest "seven figures" in this.
At the end of June, it was announced that Zentralschweiz am Sonntag and Sonntag from AZ Medien would be joining forces for advertising. A combined discount of 10 percent will be granted under the name Sonntagspool.
