World Newspaper Association advises online business
Speakers at the World Newspaper Advertising Conference organized by the World Association of Newspapers (WAN) have concluded that newspaper publishers should quickly shift their business operations to the online sector.
The speakers at the World Newspaper
Advertising Conference of the World Association of Newspapers (WAN)
concluded that newspaper publishers are rapidly shifting their business activities to the
online area. Otherwise they risk losses in the
advertising business and on the reader market. The income from
online advertising are increasing. Last year, they amounted to
more than 17 billion dollars in the USA, four billion of which is attributable to the
press. According to WAN consultant Jim Chisholm, the growth of the
online sector is immense, but not yet sufficient to cover any
offset losses in the print advertising business. Online media
also generate 20 to 20 percent of their revenues, according to Vin Crosbie of Borrell Associates.
100 times smaller revenue per capita than newspapers. According to Gavin
O'Reilly, President of WAN, there are no empirical studies worldwide.
Evidence for the claim that the Internet is reducing newspaper circulation
impaired. According to WAN, there is a tendency for newspaper publishers with strong online activities to be more of a
circulation growth.
Advertising Conference of the World Association of Newspapers (WAN)
concluded that newspaper publishers are rapidly shifting their business activities to the
online area. Otherwise they risk losses in the
advertising business and on the reader market. The income from
online advertising are increasing. Last year, they amounted to
more than 17 billion dollars in the USA, four billion of which is attributable to the
press. According to WAN consultant Jim Chisholm, the growth of the
online sector is immense, but not yet sufficient to cover any
offset losses in the print advertising business. Online media
also generate 20 to 20 percent of their revenues, according to Vin Crosbie of Borrell Associates.
100 times smaller revenue per capita than newspapers. According to Gavin
O'Reilly, President of WAN, there are no empirical studies worldwide.
Evidence for the claim that the Internet is reducing newspaper circulation
impaired. According to WAN, there is a tendency for newspaper publishers with strong online activities to be more of a
circulation growth.
