Newspapers gain circulation and advertising worldwide
According to a study by the World Association of Newspapers, newspapers worldwide saw an increase in circulation and advertising revenue last year. Unfortunately, Switzerland is not benefiting from the trend toward higher circulation.
Newspapers worldwide increased their circulation and advertising volume last year. They now reach a total circulation of half a billion copies. On average, 1.4 billion people pick up a daily newspaper every day. This is the result of a study by the World Association of Newspapers (WAN), which was presented on Monday. The study covers 232 countries. In these countries, the circulation of the 11,207 newspaper titles sold increased by 2.3 percent. If free daily newspapers are included, which account for 31.9 percent of circulation in Europe alone, the global circulation growth rate was as high as 4.61 percent. Unfortunately, Switzerland and Germany did not benefit from this trend: in 2006, circulation fell by 2.54 percent in Switzerland and by 2.1 percent in our northern neighbor. In Austria, on the other hand, circulation rose by 9.43 percent.
The global growth is reflected in advertising revenues, which increased by 3.77% year-on-year. This gives daily newspapers a market share of 29.6 percent.
Bulgaria recorded outstanding growth rates in the number of advertisements in 2006, increasing by a striking 71.9%. Other winners included Luxembourg (43%), Slovenia (20.96%), Belgium (19%) and Estonia (15.5%).
The global growth is reflected in advertising revenues, which increased by 3.77% year-on-year. This gives daily newspapers a market share of 29.6 percent.
Bulgaria recorded outstanding growth rates in the number of advertisements in 2006, increasing by a striking 71.9%. Other winners included Luxembourg (43%), Slovenia (20.96%), Belgium (19%) and Estonia (15.5%).
