Show what counts
Indoor signage solutions help companies inform and guide guests and employees. In this interview, Severin Burkart of Bechtle direct AG explains what matters most in this context.
m&k Your company offers both the sale of IT hardware and various IT services. How important is digital signage in your portfolio?
Severin Burkart Within our Business Solutions department, I work with seven team colleagues in the Display Solutions area. We focus on the three topics of Digital Signage, Modern Meeting and Modern Education. Digital signage was the first cornerstone of our department about ten years ago and is therefore one of our core competencies, which we are constantly expanding.
When the keyword signage displays comes up, the first thing that often comes to mind is OOH screens in public spaces. But signage solutions are just as important for indoor spaces, aren't they?
Absolutely. We notice that many companies are rethinking internal communication with employees and visitors. Digital signage makes it possible, among other things, to show daily and location-related news for employees in real time, to greet visitors personally and to make it easier for them to find their way.
In which areas are indoor signage solutions most commonly used?
Many companies know that the fast and efficient flow of information to employees is essential. Since traditional channels such as e-mail, intranet and notice boards no longer bring the necessary attention, we currently implement most projects in the area of employee communication.
Can you give us a few specific case examples where digital signage facilitates communication within companies?
We have many and very interesting examples, so I'll try to keep this short. For example, Swiss Life Select AG uses digital signage at all of its 20 or so locations in Switzerland for gamification to promote the performance of its sales staff. Another customer, which is active in medical production, uses the displays we installed to optimize the planning of 24-hour shift operations on the store floor principle. In addition, the digital displays are used in a large logistics and returns center for quality optimization and for the latest guidelines, so that all employees can be informed immediately and easily about new regulations and requirements.
Are there any exciting innovations in the field to keep an eye on in the coming months and years?
In the field of "Green IT", the Swiss company Roomz, with which we maintain close contact, is one of the pioneers. They offer digital room signage systems that are based on e-ink and are thus extremely energy efficient. The company recently took the next step in this direction with an optional solar panel that enables complete autonomy from conventional power sources.
About the person
Severin Burkart is Junior Project Manager Display Solutions at Bechtle direct AG. The company is one of the leading Swiss IT providers for commercial customers and stands for innovative solutions in both the hardware and services sectors.
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