Zattoo cracks the two million viewer mark

 Internet television Zattoo has more than two million viewers in Europe for the first time. According to the IPTV start-up, it had 655,000 registered users in Switzerland at the beginning of April. These are spread evenly across the whole of Switzerland, and there is no discernible divide between the languages. At the moment, it is mainly people between the ages of 20 and 29 who watch Zattoo. A third of them use the service regularly, according to the press release. Zattoo offers the advertising industry a combination of web-based advertising methods with active TV consumption: if the TV consumer clicks on the banner of the so-called channel-switch ad when switching between channels, they are immediately redirected to the corresponding website.