Zattoo appoints Manuel Egli as Director Direct-to-Consumer Switzerland
The TV streaming provider Zattoo is expanding its direct-to-consumer business in Switzerland. Manuel Egli will assume the newly created position of Director of DTC Switzerland effective October 1. The experienced media and marketing strategist is moving from Tamedia to Zattoo.
The TV streaming provider Zattoo is expanding its direct-to-consumer (DTC) business in Switzerland: As of October 1, Manuel Egli will assume the position of Director DTC Switzerland. In this role, he will be responsible for strategy, performance and growth in the Swiss direct-to-consumer business.
Egli has extensive experience in the Swiss media market. As a subscription strategist at Tamedia, he was responsible for the development of offer and pricing strategies in the print and digital sectors. Previously, he was Managing Director at Swiss Media Forum and Project Manager Strategy at CH Media. In addition to working closely with the ad sales and content teams at Zattoo, the manager with a Master's degree in Business Administration will also drive the expansion of strategic partnerships in the Swiss market. He will report directly to CEO Roger Elsener.
"The DTC business in Switzerland offers great potential for growth. We are therefore delighted to have gained an experienced media and marketing strategist in Manuel Egli. Together with the team and in close coordination with the other markets, he will significantly advance our DTC vision," says Roger Elsener, CEO of Zattoo.
Manuel Egli adds: "Zattoo is a pioneer and innovator in the streaming market and offers consumers a completely new freedom in TV consumption. Building on the strength of the brand and contributing to future growth in the DTC sector in Switzerland is a fascinating challenge for me. I am very much looking forward to working with the Zattoo team."
