Zappalot by Yallo launches new video format "Best of Influencer"

"After over 20 million views across all platforms in its first year, Zappalot by Yallo can be described as a complete success," says Stefan Fuchs, Chief Consumer Officer - Flanker Brands at Sunrise. With "Best of Influencer", the aim is now to build on this success and expand the focus to include social media influencers. "This will allow us to reach even younger target groups in a relevant and entertaining way," Fuchs continues

Since April 2023, Zappalot by Yallo has been taking a close look at the TV world and compiling the funniest, most interesting, most embarrassing and most controversial TV moments in short video clips. In this way, Yallo aims to provide entertainment and at the same time whet the appetite for its modern telecommunications products for mobile, Internet and TV. "It made sense to build a bridge to the influencer world - after all, influencer channels are to a certain extent the TV channels of the social media generation. Influencers put a lot of time and effort into producing content in order to enter into partnerships and promote products, services or brands. They therefore offer us an additional, unlimited pool of content," explains Aljoscha Bjelan, Head of Production at Zappalot. Another link to the usual Zappalot content is the voice of Roy Gablinger, who provides satirical commentary on the influencer clips. The clips cover topics such as life coaching and beauty as well as a variety of Switzerland-specific niches. Both established influencers and newcomers and reality stars are scrutinized with the characteristic Zappalot wink. The first edition features ex-Bachelors Fabrizio Behres and Clive Bucher and Dieter Bohlen, among others.

The videos are available on Zappalot's social media channels - TikTok, Instagram and Youtube -, on Yallo TV and Oneplus available. "Best of Influencer" is published on Thursdays.