Number salad at .ch

 
Distribution How many houses are supplied with .ch? Sacha Wigdorovits and DMC contradict each other. 
Is it 25,000 private properties or 50,000 that have been supplied with the free newspaper .ch since September 19? The difference is huge - but both figures are quoted by people who should know. Markus F. Hof, Director of Direct Mail Company, speaks of 25,000 properties served on the launch day (see p. 19). DMC is responsible for the distribution of .ch and has set up the entire early delivery service. .ch initiator Sacha Wigdorovits, on the other hand, spoke of twice as many properties being served the day before the launch. 70 percent of the 435,000 copies are distributed in this way, he said. In 20,000 of the 50,000 properties, .ch will be placed on metal dispensers, while existing shelves can be used in the remaining properties. "These are the correct figures," says Wigdorovits. But Hof "can't do anything with these figures".
Whatever the case, the first .ch dispensers have already been stolen. Wigdorovits is pleased: "We don't see this as theft, but as a promotional gift," he laughs. That's why he ordered 15,000 dispensers too many right from the start. "It helps us if the stands are placed in doctors' surgeries and private homes," says the PR professional. (mk)