Y&R Group: Social media trends 2012 - 10 myths dispelled
Social Media ist derzeit eines der meist diskutierten Themen im Marketing. Die Y&R Gruppe möchte mit einigen Social Media-Mythen aufräumen.
Social media is still new and incomprehensible for many companies. They are still unsure how to deal with the young media and feel overwhelmed by the abundance and dynamics of developments. This often gives rise to prejudices and myths, according to the Y&R Group in a press release on Wednesday. But one thing is clear: social media will establish itself as an everyday medium because it satisfies 3 out of 5 basic needs according to Maslow: social exchange and belonging, esteem and self-actualization.
The Y&R Group Switzerland has addressed 10 myths about social media and discusses their relevance for marketers.
More information can be found at Media-use-index.ch be read.
