Youtube: Media groups release video clips - in exchange for advertising
A settlement appears to be taking shape in the dispute between YouTube and American media companies over the rights to music videos. Universal Music and others are willing to allow the videos on YouTube if they can run ads alongside them.
A settlement appears to be on the horizon in the legal dispute between Google subsidiary YouTube and American media groups over the copyrights of video clips. The media groups had demanded that excerpts of copyrighted films and television programs be removed from the video portal. According to a report in the New York Times quoted in the Sunday newspaper, they want to profit from online advertising on YouTube instead.
The technical implementation is to be carried out by a program called Video ID, which provides the video sequences in question with an electronic fingerprint so that advertising can be placed next to them. Part of the advertising revenue goes to Google, the rest to the media giants.
Universal Music, the television station CBS, the film studio Lionsgate and the games manufacturer Electronic Arts are involved in this deal. However, other companies such as NBC, which owns the Olympic rights, are still insisting on the removal of all clips. The American media group Viacom is even pursuing a billion-euro lawsuit against Google. In the longer term, however, according to the Sonntagszeitung, the countertrade with advertising could bring reconciliation.
The technical implementation is to be carried out by a program called Video ID, which provides the video sequences in question with an electronic fingerprint so that advertising can be placed next to them. Part of the advertising revenue goes to Google, the rest to the media giants.
Universal Music, the television station CBS, the film studio Lionsgate and the games manufacturer Electronic Arts are involved in this deal. However, other companies such as NBC, which owns the Olympic rights, are still insisting on the removal of all clips. The American media group Viacom is even pursuing a billion-euro lawsuit against Google. In the longer term, however, according to the Sonntagszeitung, the countertrade with advertising could bring reconciliation.
