Yes! Creative Digital Marketing makes online culture magazine Frida fly

Frida is the new Swiss online cultural magazine from the Chur-based publisher Edition Frida. Edition Frida publishes journalistic texts and films on cultural topics and is launching its biggest project to date with the online magazine Frida. In order to launch the culture magazine as planned on March 21, 2022, sufficient seed capital had to be generated. This is where the Chur-based agency Yes! Creative Digital Marketing came into play. With a large-scale campaign, it asked the target audience to take out a subscription and thus support cultural journalism in Switzerland. To say it right away: The goal was not only achieved, but even exceeded.

The various subjects of the crowdfunding campaign were played out digitally in German-speaking Switzerland on social media, via newsletters, and as display and search ads. With success: At the Crowdfunding campaign on Wemakeit, significantly more than the targeted CHF 70,000 was reached and enough subscribers were gained to get Frida off the ground. With Frida, the founders of Edition Frida, Brigitte, Luis and Mathias Balzer, clearly hit a nerve: "Because we urgently need good cultural journalism", "I support the project because I find high-quality journalism in the field of culture necessary", "Diverse cultural journalism is essential! Thank you to everyone who is fighting for it," to quote just a few of the comments on wemakeit.

Yes! Creative Digital Marketing also supported the makers of Frida with the implementation of the website designed by Luis Balzer and coordinated the extensive process. The website was developed by freelance developer Cyrill Lehmann aka Adabs Urdum, with whom Yes! had already collaborated for the Rhaetian Railway. www.fridamagazin.ch is based on a custom WordPress theme, into which Lehmann integrated a subscription system with the help of zahls.ch, where payment can also be made with Twint. Thanks to the crowdfunding campaign, the new online portal launched with 900+ active users. It is connected to the Swiss media database with an RSS feed and presents the editorial content in an appealing and modern way. Interactive animations of Luis Balzer's key visual in Frida's corporate design give the website an additional dynamic.

Responsible at Yes! Creative Digital MarketingRichi Brändli (Concept), Shirin Luchsinger (Project Manager), Mena Dressler (Copywriter), Nuria Cataldi (Digital Campaign Manager). Responsible at Frida: Brigitte Balzer (Management, Backoffice), Luis Balzer (Art Direction, Social Media), Mathias Balzer (Management, Author, Editorial), Helena Krauser (Editor). Responsible at Adabs Urdum: Cyrill Lehmann (Web Developer).