Yahoo and Google join forces
The Internet company Yahoo declared on Thursday that the takeover talks with Microsoft have definitely failed, but has found a new advertising partner in arch-rival Google.
The internet company Yahoo declared on Thursday that the takeover talks with Microsoft have definitely failed, but has found a new partner in arch-rival Google: The two companies want to work together in the field of search engine advertising. The four-year agreement provides for Google to place advertisements alongside Yahoo search results. The deal is expected to generate revenues of 800 million dollars annually, Yahoo announced. For the time being, the partnership will only apply in the USA and Canada. The two companies already announced in April that they were considering joint advertising opportunities (see
). The partnership that has now come about will not come into effect for another three months. This will give the US Department of Justice time to review the deal, as Pcworld.com reports. According to Google and Yahoo, however, the two companies do not need the approval of the antitrust authorities. Shortly before the deal with Google was announced, Yahoo declared on Thursday that talks with the software giant Microsoft, which was willing to take over the company, had failed. Microsoft had lost interest in buying the entire company and only wanted to take over Yahoo's search engine division. However, Yahoo rejected this option.
). The partnership that has now come about will not come into effect for another three months. This will give the US Department of Justice time to review the deal, as Pcworld.com reports. According to Google and Yahoo, however, the two companies do not need the approval of the antitrust authorities. Shortly before the deal with Google was announced, Yahoo declared on Thursday that talks with the software giant Microsoft, which was willing to take over the company, had failed. Microsoft had lost interest in buying the entire company and only wanted to take over Yahoo's search engine division. However, Yahoo rejected this option.
