Yahoo takes over advertising network Blue Lithium

 The search engine company Yahoo is buying the Californian online advertising network Blue Lithium for 300 million US dollars. With this acquisition, the Internet giant aims to strengthen its position in the advertising sector. Yahoo is thus catching up with rivals Google and Microsoft, which are also investing heavily in online advertising. With this acquisition, Yahoo boss Jerry Yang said that the company intends to offer customers comprehensive data analysis, advanced targeting and innovative media buying strategies in the future. With 145 million monthly users, Blue Lithium is the fifth-largest US advertising network and the second-largest in the UK. The company uses data from 145 million consumers around the world to enable advertisers to better target advertising on websites.