Yahoo increases market share thanks to photo slideshows
In April, Yahoo managed to increase its share of the search market for the first time in a long while. After Yahoo's numbers had been falling steadily for an entire year, the company posted a one-percent increase in the U.S. search market from March to April.
According to Comscore surveys, an automated search function with photo slideshows is responsible for this. Yahoo achieved a market share of 17.7 percent in April, compared to 16.9 percent in March. As it turned out, however, users are no longer searching via Yahoo. The growth comes from the automated tool on Yahoo News and Yahoo Finance, as Techcrunch reports according to the press release.
On Yahoo News, for example, the search results are linked to photo galleries that are also displayed. Each photo automatically generates related search results that are displayed below the image. Thanks to the photos, Yahoo News was able to increase its search queries from an estimated 17 million to 190 million.
On Yahoo News, for example, the search results are linked to photo galleries that are also displayed. Each photo automatically generates related search results that are displayed below the image. Thanks to the photos, Yahoo News was able to increase its search queries from an estimated 17 million to 190 million.
