Yahoo leaves the economic crisis behind
Yahoo is benefiting from the rebound in its online advertising business: From October through December, the U.S. internet company posted a net profit of $153 million, compared with a net loss of $303 million in the same period a year earlier.
In contrast, turnover fell slightly by 4 percent to 1.7 billion dollars. Yahoo thus joins the ranks of technology companies that have left the economic crisis behind them. The company topped experts' expectations with its figures. The share price rose a good one percent in after-hours trading.
The demand for high-quality display advertising has increased significantly, said Group CEO Carol Bartz on Tuesday in Sunnyvale, California, according to SDA. This mainly includes the well-known banners on websites. Within three months, Yahoo was able to increase this by 26 percent. Bartz also reported success in the placement of ads in search results. However, with an increase of four percent compared to the previous quarter, the increase was rather modest.
The demand for high-quality display advertising has increased significantly, said Group CEO Carol Bartz on Tuesday in Sunnyvale, California, according to SDA. This mainly includes the well-known banners on websites. Within three months, Yahoo was able to increase this by 26 percent. Bartz also reported success in the placement of ads in search results. However, with an increase of four percent compared to the previous quarter, the increase was rather modest.
