Yahoo: 100 million dollars for relaunch
The internet company Yahoo is relaunching its web portal and investing around 100 million dollars in an accompanying international marketing campaign.
Internet company Yahoo is relaunching its web portal and investing around 100 million dollars in an accompanying international marketing campaign. The company hopes that this will enable it to boost both traffic to its sites and revenue in future. According to the press release, Yahoo also wants to open up to competing offers in future and allow users to integrate third-party web services - such as Facebook or Twitter - into the web portal. In the past, the Internet company has increasingly had to contend with competition from Google and other rivals and has not managed to turn its position as one of the most popular websites in the world into profits.
