Women in Business: Redesign for anniversary
To mark the fourth anniversary of *Women in Business*, the business magazine for women, the publication is unveiling a new look.
The typography as well as the visual language have been completely revised by art director Aurel Peyer and, according to the press release, are intended to appear more refined, modern and open. The layout already starts with the cover and also touches on the "Women in Business" lettering. "The content of the magazine has also changed," says editor-in-chief Sabine Hauptmann: "The financial section has been redesigned and an exciting column will be a permanent feature of our magazine. In the newly created "Roadbook" section, a car will be presented in each case, authentically and deliberately subjectively, tested by a Woman in Business. In addition, the focus in the future will be even more on exceptional women in Switzerland and on the international stage."
Parallel to the redesign, the magazine is launching a subscription campaign. Under the keyword "4Years," readers can now order an annual subscription for 49 francs instead of 79 francs until the end of October. The next issue of Women in Business will be published on October 3, 2013.
