Weekend Reading: New publication day for the SI
Starting after the 2015 summer break, *Schweizer Illustrierte* will be available to subscribers and at newsstands every Friday. The country’s largest family and celebrity magazine will thus become weekend reading.
From Monday to Friday: From mid-August this year, Schweizer Illustrierte will have a new publication day. Because the magazine is thus becoming a magazine for the weekend, the editorial team is expanding the range of articles with high utility value: in the future, more weekend and excursion tips for the whole family will be offered, according to a statement.
Schweizer Illustrierte aims primarily to remain Switzerland's leading people magazine (712'000 readers, MACH Basic 2014-2). The editorial profile will be sharpened: stories and interviews with celebrities, but also lavishly photographed reports on the beauties of Switzerland and on passionate people with extraordinary talents.
