World Cup: SRG's exclusive rights infringed by RTL and M6

The Swiss Broadcasting Corporation SRG believes that its exclusive rights have been infringed by the broadcasting of the World Cup matches by the German broadcaster RTL and the French broadcaster M6. According to a report in the "SonntagsZeitung", SRG wants to prevent the two broadcasters from broadcasting the World Cup in Switzerland and selling advertising exclusively for Switzerland. SRG had acquired the exclusive right to broadcast the World Cup in Switzerland from Günther Netzer's rights agency Infront. The company holds the sports rights to the World Cup and sells them on to the broadcasters. According to Armin Walpen, Director General of SRG, SRG is threatened with millions in lost revenue. This is because many advertising companies have bitten the bullet and booked advertising with the two private broadcasters. Both broadcasters are also insisting on their broadcasting rights in Switzerland. On the part of SRG, the rights agency Infront has committed a clear breach of contract. According to the "SonntagsZeitung", a claim for damages is already being considered. If the agency does nothing, legal action is inevitable.