How communication makes the ESC 2025 visible
In the latest HWZ podcast "stefanundstefan", Edi Estermann, Head of Communications for the Eurovision Song Contest 2025, talks about the challenges of communications work for the event. He explains how precise coordination and the right media strategy ensure the success of the music competition.
The Eurovision Song Contest is taking place in Basel this week, an intense time for the communications department led by Edi Estermann. In the latest episode of the HWZ podcast, the ESC Head of Communications provides insights into the extensive communications work required to make the event visible to around 200 million viewers. The key to success lies in precisely coordinated, synchronized and orchestrated communication management with cross-media, consistent messages that clearly position the brand even under time pressure.
The team under Estermann's leadership covers all aspects of communication, from media strategy and crisis management to coordination and collaboration with other sub-project groups. This also includes security, guest relations, ticketing and marketing, supplemented by social media activities and professional support for partners. Estermann emphasizes the importance of the "we" feeling: "There is no I, there is only a we." In the podcast episode, he provides insights behind the scenes of the event.
