Advertising "On Demand" on Radio 32

The Solothurn midland station Radio 32 is now also offering all commercials online as an on-demand service. Each radio commercial is available to listen to on Radio32.ch immediately after broadcast. The complete, most recently broadcast advertising block is also displayed on the front page. The other commercials can be accessed in the archive. With this offer, Radio 32 provides a further, general sales argument for radio advertising. With this free service, the advertising customer not only receives additional presence on the homepage, but also benefits from the interactivity. According to Managing Director Peter Scheurer, the new service is also a response to a need from listeners: "We often receive requests from listeners who are looking for products, companies and promotions from advertising. The new service will be available from June 14, 2006.