Werbewoche survey: Six theses on media policy
In the current print edition of *Werbewoche*, we have compiled the most important topics related to media policy. By the end of summer vacation, we want to know how these principles are received by representatives of the media and, above all, the advertising industries.
Issues relating to media policy will increasingly be on the agenda again in the near future: A draft for a new radio and television law is currently undergoing consultation (until the end of August) and the Federal Council has ordered an "overall view of the Swiss media landscape from a regional media policy and overall media policy perspective" together with corresponding "funding concepts". In the current print edition of Werbewoche, we have therefore published the most important questions on this topic and concentrated on these six theses:
1. what the market is obviously capable of delivering no longer needs to be financed with public funds.
2. if private companies are unable to produce content that is in the interest of the country, the federal government may support their production in whole or in part, regardless of the media genre, for which performance contracts are tendered and awarded.
3. a new media policy should be financed via the federal budget. If necessary, the value-added tax can be increased for this purpose.
4 The current draft for a new RTVA is not compatible with a future-oriented media policy and must therefore be rejected.
5 Instead of a patches policy, there needs to be a comprehensive debate for a new media policy with a referendum on a new media article.
6. it is in the vital interest of the media industry to promote and actively shape a new media policy.
By the end of the summer vacations, we want to know how these principles are received by exponents of the media and, above all, the advertising industry. Please use our Online surveyto evaluate and comment on the theses.
