Advertising Week 11/2017: What you can expect

Issue 11/2017 of *Werbewoche* will be published on June 16, 2017—featuring these topics, among others.

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When advertising shows the way: Outdoor advertising is allowed in Japan.

"Twint has grown up": What the rapid development of mobile payment solutions has to do with effective communication.

Terror is no longer a street sweeper: Is a blank newspaper page the right message?

Food photography: The eye eats with you: Tidbits from the Foodphoto Festival 2017.

A Pulitzer Prize for the "Storm Lake Times": What the award reveals about local newspapers.

This is how customers want to test advertising impact: Mediaplus can now test across the entire media mix using a new method from Link.

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