"Advertiser of the Year", Facebook, Urs: Advertising Week 5/2018 is here
Issue 5/2018 of *Werbewoche* is in your mailbox—here's why it's worth reading.
The vote for "Advertiser of the Year" 2018 is coming up - and you have a say. We therefore present the three nominees to you in detail. But you can also expect numerous other exciting articles and topics:
With the latest algorithm adjustments Facebook The focus is once again on the user and their social environment. It is now becoming even more difficult for media, brands and companies to reach their own followers. How do Swiss media view this development? Werbewoche asked NZZ, WOZ, Tsüri, Tamedia, Südostschweiz, Watson, SRF, Republik, Blick and 3 Plus.
In his column "Der Motz von Butz", Theophil Butz takes issue with the "aggressive scam of putting children in front of the cart" - using the example of the current Migros Easter cuddly toy campaign. "What upsets me is not the poor, amateurish craftsmanship of this Jöö campaign, but the fact that it only targets young boys and especially girls." Butz argues that "this type of advertising campaign should no longer be allowed."
Angelo Stamera, President of Sponsoring Switzerland, reveals in an interview with Werbewoche how companies are responding to the challenges of digitalization. sponsor wisely - and what they should better leave alone.
Fabio Pontiggia, editor-in-chief of Corriere del Ticino, does not see subsidies as the solution to the media crisis in his "Media opinion" column. Instead, it lies in "re-educating" customers - they need to learn again that they have to pay for solid information. His vision: everything that costs money to produce should no longer be available for free on the Internet. "There is no other way"he is convinced.
We shed light on the new Rivella drink Urs and show who is behind the brand development, what was thought of and how the product is advertised.
We have worked with Curdin Janett about his life as a cheesemaker and asked Karin Keller-Sutter and Gerhard Pfister why they suddenly decided to work for the WOZ advertise.
Beat Hürlimann presents and explains the possible buzz wordSuccessor to influencer marketingSnippet Marketing, Experimental Marketing, AR Marketing, Data Marketing, Contextual Marketing, Predictive Marketing, Voice Marketing and Live Video Marketing. He predicts: The influencer market will collapse - too expensive, too little ROI.
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