Google and Yahoo advertising partnership delayed
The internet companies Google and Yahoo are postponing their controversial advertising partnership. The companies announced last Friday that this would be a brief delay. This is due to ongoing regulatory investigations
The Internet companies Google and Yahoo are postponing their controversial advertising partnership. The companies announced a short delay last Friday.
The background to this is the ongoing investigation by the authorities. Talks with the antitrust authorities are continuing, the two online giants said, according to a report by SDA. Some advertising companies and competitors such as Microsoft are against the partnership because it could restrict competition.
Yahoo had announced the cooperation in view of the takeover attack by Microsoft. At the start of the cooperation in October, ads sold by Google were initially to be placed on some Yahoo websites in the USA and Canada. Yahoo would receive a share of the revenue.
Google dominates the online advertising business. The two companies have a combined market share of around 80 percent in internet searches in the USA. The companies announced the agreement in June, but postponed its implementation for around three and a half months to give the authorities time to review it.
The background to this is the ongoing investigation by the authorities. Talks with the antitrust authorities are continuing, the two online giants said, according to a report by SDA. Some advertising companies and competitors such as Microsoft are against the partnership because it could restrict competition.
Yahoo had announced the cooperation in view of the takeover attack by Microsoft. At the start of the cooperation in October, ads sold by Google were initially to be placed on some Yahoo websites in the USA and Canada. Yahoo would receive a share of the revenue.
Google dominates the online advertising business. The two companies have a combined market share of around 80 percent in internet searches in the USA. The companies announced the agreement in June, but postponed its implementation for around three and a half months to give the authorities time to review it.
