Advertising market up 2.8 percent

Mediafocus The cumulative increase in the advertising market since the beginning of the year is 8.2 percent. Some advertising markets have developed remarkably: The pharmaceutical/healthcare sector was able to avert a negative half-year trend and posted a plus of 1.6 percent compared to the first half of 2006. The key market of beverages shows a slightly negative half-year trend at minus 0.2 percent. The clear winner in the first half of the year, with an increase of 31.6 percent, was the cosmetics/personal care advertising market. The television media group also grew faster than the average.