Advertising combination in French-speaking Switzerland

The Groupement des Télévisions régionales romandes, an association of local TV broadcasters in French-speaking Switzerland, and SRG marketer publisuisse are founding the Tele Romandie advertising alliance. As part of this agreement, they want to jointly offer an attractive, language-regional advertising opportunity and cooperate closely on marketing, as can be seen from a Publisuisse press release. The idea for this was the existing Tele News Combi offer in German-speaking Switzerland, which is why all relevant providers in French-speaking Switzerland met for initial talks back in 2005. After a thorough examination, Publisuisse was awarded the contract. In French-speaking Switzerland, Tele Romandie Combi includes Canal 9, Canal Alpha, Canal Nord Vaudois, Ici TV, Léman bleu, TeleBielinque and TVRL.