Advertising year on course for success
Advertising sales Like August, September was also a good month for the advertising industry. The GEMI is also pointing upwards.
Turnover Like August, September was also a good month for the advertising industry. Compared to the previous year, it was up 6.6%. This figure confirms the development to date according to Media Focus. Cumulatively, the advertising year to date has seen an increase of 6.5%, which indicates a record. The Internet and television in particular are growing strongly with increases of 42.4% and 12.8% respectively. Print media are also in good form, with both increasing by between 5.8% and 9.3% year-on-year. However, cinema advertising and teletext both fell by more than 20%. Growth leaps in the advertising market
The recently published Goldbach Electronic Media Index (GEMI) shows media investment in September with a strong increase of 4 index points for TV and 6 index points for the Internet. Electronic media as a whole increased from 332 to 335 index points. Overall media investment in September was again up slightly, with the index climbing from 172 to 173 points. These figures confirm the continuous growth in media investment over the last few months. The clear winners of the month were once again the electronic media, TV and Internet, with very significant increases, while the index for radio remained at 250 points and teletext even finished 4 points down at 144 points. The index is based on the data published by Media Focus for advertising investments in Switzerland and the WEMF advertising expenditure statistics for Adscreen with index 100 in December 2004.
The recently published Goldbach Electronic Media Index (GEMI) shows media investment in September with a strong increase of 4 index points for TV and 6 index points for the Internet. Electronic media as a whole increased from 332 to 335 index points. Overall media investment in September was again up slightly, with the index climbing from 172 to 173 points. These figures confirm the continuous growth in media investment over the last few months. The clear winners of the month were once again the electronic media, TV and Internet, with very significant increases, while the index for radio remained at 250 points and teletext even finished 4 points down at 144 points. The index is based on the data published by Media Focus for advertising investments in Switzerland and the WEMF advertising expenditure statistics for Adscreen with index 100 in December 2004.
