Advertising investment down 1.9 percent in January
The new advertising year 2006 got off to a start. As Media Focus announced on Thursday, investments fell by 1.9 percent compared to the same month last year.
The new advertising year 2006 is rather subdued
launched. According to Media Focus
The advertising month of January saw gross advertising expenditure in
of CHF 214.857 million, 1.9 percent less than in the previous year.
than in the previous year. The decline was clearly noticeable in the key cleaning markets (- 44.4%),
Beverages (-34.7 percent), Food (-32.3 percent) and
Cosmetics/Toiletries (-28.8%). In contrast, the key markets of pharmaceuticals/healthcare (+35.9
percent), energy (+25.2 percent), vehicles (+19.8 percent),
Household articles/appliances (+19.4 percent), clothing (+18
percent) and consumer electronics (+17.8 percent). The sectors that spent the most on advertising in January were again
Vehicles, finance, tourism, furnishings/furniture and food.
The largest advertisers in Switzerland last month were once again Coop
and Migros, followed by Swisscom, Swiss Post and Nestlé. The places
six to ten in the ranking of the largest advertisers
Fust, Peugeot, Credit Suisse, UBS and Beiersdorf. The German discounter Aldi is ranked in 11th place for the first time, followed by Media Markt, Toyota, Procter + Gamble, Reckitt-Benckiser, Suzuki, Kuoni, Denner, Citroën, Opel, Philip Morris, Manor, Swisslos, Mercedes-Benz, JT International, L'Oréal, Unilever, Hyundai, AWD and Mepha Pharma.
Media Focus is a joint venture between the two market research companies
IHA-Gfk and AC Nielsen. Media Focus has been recording the
Gross advertising expenditure in Switzerland in the media Newspapers,
Magazines, television, radio, posters, cinema, teletext and the Internet.
launched. According to Media Focus
The advertising month of January saw gross advertising expenditure in
of CHF 214.857 million, 1.9 percent less than in the previous year.
than in the previous year. The decline was clearly noticeable in the key cleaning markets (- 44.4%),
Beverages (-34.7 percent), Food (-32.3 percent) and
Cosmetics/Toiletries (-28.8%). In contrast, the key markets of pharmaceuticals/healthcare (+35.9
percent), energy (+25.2 percent), vehicles (+19.8 percent),
Household articles/appliances (+19.4 percent), clothing (+18
percent) and consumer electronics (+17.8 percent). The sectors that spent the most on advertising in January were again
Vehicles, finance, tourism, furnishings/furniture and food.
The largest advertisers in Switzerland last month were once again Coop
and Migros, followed by Swisscom, Swiss Post and Nestlé. The places
six to ten in the ranking of the largest advertisers
Fust, Peugeot, Credit Suisse, UBS and Beiersdorf. The German discounter Aldi is ranked in 11th place for the first time, followed by Media Markt, Toyota, Procter + Gamble, Reckitt-Benckiser, Suzuki, Kuoni, Denner, Citroën, Opel, Philip Morris, Manor, Swisslos, Mercedes-Benz, JT International, L'Oréal, Unilever, Hyundai, AWD and Mepha Pharma.
Media Focus is a joint venture between the two market research companies
IHA-Gfk and AC Nielsen. Media Focus has been recording the
Gross advertising expenditure in Switzerland in the media Newspapers,
Magazines, television, radio, posters, cinema, teletext and the Internet.
