Advertising pressure continues to grow
April was a good month for the advertising industry. Advertising volume increased by 6.9 percent.
As the market research company Media Focus reports in a press release, advertising pressure rose by 6.9% to CHF 355.8 million in April. The cumulative increase since the beginning of the year amounts to 10.2 percent to 1.235 billion Swiss francs. Compared to the previous year, political campaigns doubled to CHF 15 million due to the increase in party advertising and the vote on the single health insurance fund. Non-profit campaigns with topics such as health promotion, social services and environmental protection also grew at an extraordinary rate of 60%. The most important advertising market in terms of volume, the automotive industry, grew by 9.2% to CHF 136.6 million. In April alone, this sector grew by 13.8%.
