Advertising pressure increased further in February
In February 2008, 289.26 million Swiss francs were spent on advertising in Switzerland. Advertising spending thus rose by 11.7 percent compared with the same month a year earlier, as shown by the latest figures from Media Focus.
In February, advertising worth CHF 289.26 million was placed in Switzerland. This represents an increase of 11.7% compared to the same month last year, according to the latest figures from Media Focus. The biggest increase was recorded in the "consumer electronics, photo, film" advertising market, which grew by CHF 5.5 million or 57.9%. The lion's share of this growth is attributable to the photo and film industries. In February, cinema advertising worth CHF 2.8 million flickered across the screens. Apparently, the writers' strike in Hollywood has not yet had a negative impact on the advertising strategies of film distributors, as the authors of the Media Focus study write.
The beverage market also saw strong advertising in February. The increase amounted to CHF 2.2 million or 33.9%. Major events in connection with the European Football Championships benefited in particular. As much as 19 percent of gross advertising expenditure is related to this major event.
The IT sector, on the other hand, was less active. The sector recorded a drop of CHF 3.6 million or 48.3%. The "Finance" advertising market grew very slightly by 1.2%.
The beverage market also saw strong advertising in February. The increase amounted to CHF 2.2 million or 33.9%. Major events in connection with the European Football Championships benefited in particular. As much as 19 percent of gross advertising expenditure is related to this major event.
The IT sector, on the other hand, was less active. The sector recorded a drop of CHF 3.6 million or 48.3%. The "Finance" advertising market grew very slightly by 1.2%.
