Advertising pressure up 8.4 percent in May
May 2008 is proving to be a very strong month for advertising. According to figures released Thursday by Media Focus, advertising spending in Switzerland rose by 8.4 percent to 411.9 million francs. Since the beginning of the year, the cumulative increase has been 9.6 percent.
May 2008 is proving to be a very good month for advertising. According to Media Focus figures published on Thursday, advertising pressure in Switzerland rose by 8.4% to CHF 411.9 million. Since the beginning of the year, the cumulative increase amounts to 9.6 percent. The key market of consumer electronics/photos/films recorded one of the strongest increases with a rise of 79.7% to 23.1 million francs, according to the communiqué. As in the previous month, flat-screen televisions were heavily advertised. The advertising market for political campaigns even expanded by 148.7%.
Another winner was the beverages sector, which increased by 17.6% to CHF 18.3 million. However, advertising pressure for beer fell by a third. Apparently, in the run-up to a major event such as the European Football Championship, no additional advertising presence is needed to boost consumption, writes Media Focus.
Another winner was the beverages sector, which increased by 17.6% to CHF 18.3 million. However, advertising pressure for beer fell by a third. Apparently, in the run-up to a major event such as the European Football Championship, no additional advertising presence is needed to boost consumption, writes Media Focus.
