Advertising pressure in electronic media stable in July

 According to the Goldbach Electronic Media Index (GEMI), advertising pressure in the electronic media remained at a record level of 377 index points in July, with no growth. TV was the only media category to record an increase of two index points to 388. Radio lost four index points and fell to 257. Teletext also suffered the same development of four minus points, reaching a low of 136 in July. Internet recorded a drop of six index points to 250, although Media Focus had to report that the July figures from two data providers were missing, which Goldbach Media believes explains the decline. The overall market of the media covered by Media Focus remains at 188 index points.