Slight increase in advertising expenditure in March
According to the Publicitas Index, advertising spending rose slightly in March thanks to an increase in job and real estate ads. The index, compiled by the advertising agency, rose by 0.2 points to 92.8 compared with the same month last year.
According to the Publicitas index, advertising expenditure rose slightly in March thanks to more job and real estate advertisements. The index of the advertising marketer rose by 0.2 points to 92.8 points compared to the same month last year. This development comes as no surprise, Publicitas announced on Tuesday, but has been apparent for months. The index of job advertisements rose by 2.1 points from February to March to 141.1 points, while the index of real estate advertisements climbed by 0.2 points to 97.2 points. Occasional advertisements in the Märt also supported the positive trend, particularly thanks to advertisements from the financial and political sectors. In contrast, there was still no improvement in commercial advertisements.
