Advertising expenditure also declining in the regional newspaper market
Advertising spending in the Swiss daily press declined again in October. For the first time, the regional and local market—which had remained stable until now—is also showing a downward trend.
Advertising expenditure in the Swiss daily press fell again in October. For the first time, the regional and local market, which had previously remained stable, also showed a negative trend. This is an extension of the general trend that has been ongoing since the summer. The slowdown in economic momentum continues to affect the advertising market. Accordingly, the Publicitas Index fell by 1.5 points to 92.5 points in October.
According to Publicitas, commercial advertising is losing ground "in a sustainable manner". This is mainly because fewer advertisements are being placed in key sectors such as major distributors and car importers. As there are no parliamentary elections this year, political advertisements have also declined, Publicitas writes in the press release. However, the slump in political advertisements should be partially offset by the upcoming referendums in November.
The decline in real estate listings is hardly surprising. The corresponding sub-index fell by 1.9 points to 71.6 points. Job advertisements are also continuing to lose momentum in light of the noticeable economic slowdown: the sub-index fell for the second time in a row in October, dropping significantly by 2.4 points to 195.2 points.
According to Publicitas, commercial advertising is losing ground "in a sustainable manner". This is mainly because fewer advertisements are being placed in key sectors such as major distributors and car importers. As there are no parliamentary elections this year, political advertisements have also declined, Publicitas writes in the press release. However, the slump in political advertisements should be partially offset by the upcoming referendums in November.
The decline in real estate listings is hardly surprising. The corresponding sub-index fell by 1.9 points to 71.6 points. Job advertisements are also continuing to lose momentum in light of the noticeable economic slowdown: the sub-index fell for the second time in a row in October, dropping significantly by 2.4 points to 195.2 points.
