Advertising record year 2006
Advertising market According to Mediafocus, the 2006 advertising year ended with a record-breaking plus of 8.5%. The GEMI also experienced fireworks in December.
Mediafocus The 2006 advertising year closed with a record-breaking plus of 8.5%, surpassing the peak year of 2000. For the first time in ten years, the daily newspaper media group soared by almost 15%, making it the most important driver of overall market development. Internet advertising increased by 44%, TV advertising by 10%. The key markets of energy (+35.5%), finance (+21.6%), consumer electronics (+13.7%), household articles (+13.6%), furnishings/furniture (+12.5%), transport (+11.8%) and vehicles (+11.6%) saw the strongest growth in 2006. TV & Co. on the riseGemi
The Goldbach Electronic Media Index (GEMI) experienced a fireworks display in December in terms of advertising investment in electronic media. With growth of 6 index points, the result rose again, this time from 349 to 355 index points. All of the media covered recorded growth in December of 2 index points to 180 (178). Television once again proved to be the growth driver with an increase of 7 index points to 359. The Internet also shone with an increase of 6 index points (to 256). Adscreen (up 1 index point to 233) and radio (up 2 index points to 252) also increased. Teletext was unable to keep its November promise and fell by 1 point to 144.
The Goldbach Electronic Media Index (GEMI) experienced a fireworks display in December in terms of advertising investment in electronic media. With growth of 6 index points, the result rose again, this time from 349 to 355 index points. All of the media covered recorded growth in December of 2 index points to 180 (178). Television once again proved to be the growth driver with an increase of 7 index points to 359. The Internet also shone with an increase of 6 index points (to 256). Adscreen (up 1 index point to 233) and radio (up 2 index points to 252) also increased. Teletext was unable to keep its November promise and fell by 1 point to 144.
