Fewer advertisements in April

 The Swiss press was less able to fill its advertising pages in April. Compared to the same month last year, the total volume fell by 7.3 percent in franc terms. As the news agency SDA writes in a press release, the decline in commercial advertising was responsible for this. Income from commercial advertisements in the daily and regional weekly press fell by 8.3 percent. On the other hand, job advertisements increased by 2 percent. The Sunday press fared worse, with an overall drop of 8.3 percent. On the other hand, the financial and business press was slightly more successful in April. It increased by 20.1 percent. The volume of the general press was slightly lower but up 11.2% on the previous year. In the specialty and trade press, the statisticians were guided by the page volume. These filled 3.6 percent fewer pages in April, while the volume of advertisements in the specialist press fell by four percent.