WEMFacademy shows strategic media planning with MACH Strategy
WEMF invites you to a free webinar on strategic cross-media planning. On March 19, 2026, an expert will demonstrate how advertising campaigns can be optimized using the MACH Strategy study and how additional reach within the media mix can be analyzed.
WEMF is offering a free webinar on strategic intermedia planning on Thursday, March 19, 2026, from 10:00 to 10:40 a.m. The focus will be on the use of MACH studies for the successful planning of advertising campaigns.
Data-based media selection
A WEMF expert will show how the MACH Strategy study can be used for strategic intermedia planning. Participants will learn how to analyze additional reach expansion in the media mix and make optimal media selections for their target group thanks to data-based decisions.
The MACH studies offer valuable insights for analyzing incremental reach in the media mix. The webinar is aimed at anyone interested in planning their advertising campaigns based on data. Participation is free of charge, registration is required.
