Wemf: Lower ad volume in September
In September, Swiss print media also saw a decline in advertising revenue. In total, the publications included in the advertising statistics reported 144.7 million francs in advertising revenue.
This represents a decrease of 13.4 percent compared with September 2011. Of the 144.7 million francs, 11.6 million were for job ads (-14.7 percent). This writes the Wemf for Advertising Media Research on Thursday.
Job ads and commercial ads recorded the biggest decline. At 113.1 million Swiss francs, the decrease in commercial/other ads is 14.7 percent. Real estate ads (4.7 million Swiss francs) were down 14.3 percent compared with September 2011. Brochure inserts (15.3 million Swiss francs) recorded a decrease of 0.9 percent.
Based on the individual print media categories, the daily newspapers reported a 15.1 percent decline in advertising. In the financial and business press, advertising declined by as much as 21.3 percent. The regional weekly press sold 15.7 percent fewer ads, the general-interest press 13.4, the trade press 15.4 and the special-interest press 10 percent. The Sunday press fared best with a drop of 3.1 percent.
