Wemf records 21 percent fewer advertisements in June
The Swiss media are facing a decline in advertising: In June 2009, the volume of advertisements in daily and regional weekly newspapers fell by 21.0 percent compared to the previous year, to 127.0 million francs.
The Swiss media are facing a decline in advertising: In June 2009, the volume of advertisements in daily and regional weekly newspapers fell by 21.0 percent compared to the previous year, to 127.0 million francs.
According to the WEMF statistics released on Friday, job advertisements fell by 51.2 percent. Real estate listings declined by 18.0 percent. Commercial ads fell by 13.8 percent. Brochure inserts decreased by 19.2 percent. The Sunday press suffered the sharpest decline: this June, it had 47.0 percent fewer ads than a year ago. The daily press and the financial and business press each recorded a decline of 21.2 percent.
As recently as Thursday, two other advertising statistics—one from the Media Focus research institute and one from the advertising agency Publicitas—had raised hopes that the pace of the decline might have slowed somewhat.
According to the WEMF statistics released on Friday, job advertisements fell by 51.2 percent. Real estate listings declined by 18.0 percent. Commercial ads fell by 13.8 percent. Brochure inserts decreased by 19.2 percent. The Sunday press suffered the sharpest decline: this June, it had 47.0 percent fewer ads than a year ago. The daily press and the financial and business press each recorded a decline of 21.2 percent.
As recently as Thursday, two other advertising statistics—one from the Media Focus research institute and one from the advertising agency Publicitas—had raised hopes that the pace of the decline might have slowed somewhat.
