Wemf study Mach Radar appears for the first time

 On Tuesday, Wemf will publish the Mach Radar study for the first time. This is intended to enable marketing and media professionals to analyze consumers and readers according to psychographic criteria as well. By linking psychographic criteria with consumption and media data, the study provides information on the positioning of products, brands, services, shopping channels and print media. In readership research, the integration of the radar into the Mach research system represents a quantum leap, according to a release. The study enables marketers, agencies and publishers to analyze target groups and simultaneously monitor the competition, it adds. The study's report volume costs 500 Swiss francs. The data and program download is available together with the report volume for 14,500 francs.