Wemf statistics: Advertising revenues slumped by 13.6 percent in September
The WEMF advertising statistics show a poor month for the Swiss press. In September, advertising revenue plummeted by 13.6 percent compared to the same month last year, falling to 172.6 million francs. This is the second-sharpest decline this year, following June, when revenue fell by about 15.1 percent.
The Wemf advertising statistics show a bad month for the Swiss press. In September 2008, advertising revenues fell by 13.6 percent year-on-year to CHF 172.6 million. This is the second sharpest decline this year after June, when revenues fell by around 15.1 percent. A comparison with the overall advertising pressure in September, which fell by just 2.1% compared to the same month last year, shows that the press has been hit disproportionately hard by the fall in advertising expenditure.
The biggest losses were recorded in income from job advertisements. These fell by 20.8 percent to CHF 21.9 million. The advertising for newspapers and magazines recorded a drop of 15.5 percent to 7.1 million francs, according to Wemf AG für Werbemedienforschung. The slump in the most important type of advertisement, commercial and other advertisements, was somewhat smaller. Revenues there fell by 12.1 percent to 132.3 million francs. Income from brochure inserts also fell by 14.5 percent to CHF 11.2 million.
The daily press, the most important type of media, took in 17.9% less advertising than in September of the previous year. The regional weekly press, the Sunday press, the financial and business press and the general press also recorded a drop. Only the specialty press (8.9%) and the trade press (4.3%) recorded year-on-year growth.
The biggest losses were recorded in income from job advertisements. These fell by 20.8 percent to CHF 21.9 million. The advertising for newspapers and magazines recorded a drop of 15.5 percent to 7.1 million francs, according to Wemf AG für Werbemedienforschung. The slump in the most important type of advertisement, commercial and other advertisements, was somewhat smaller. Revenues there fell by 12.1 percent to 132.3 million francs. Income from brochure inserts also fell by 14.5 percent to CHF 11.2 million.
The daily press, the most important type of media, took in 17.9% less advertising than in September of the previous year. The regional weekly press, the Sunday press, the financial and business press and the general press also recorded a drop. Only the specialty press (8.9%) and the trade press (4.3%) recorded year-on-year growth.
