Wemf statistics: 6 percent less advertising revenue
The advertising market has also been affected by the economic downturn: In 2008, print publications reported revenues of approximately 1.887 billion francs. That is 6 percent less than the previous year, according to Wemf.
The advertising market has also felt the effects of the economic downturn: in 2008, print titles reported revenues of around CHF 1.887 billion. This is 6 percent less than in the previous year, as reported by Wemf according to SDA.
Property advertisements (CHF 73.7 million) showed a particularly sharp decline in percentage terms compared to the previous year (19.1%). The decrease in commercial/other advertisements (1.423 million) was 5.8 percent. At CHF 273.6 million, job advertisements also recorded a drop (-3.4 percent). At CHF 116.5 million, brochure inserts recorded a drop of 4.8%.
Broken down by print media category, only the trade press (CHF 64.6 million, up 4.8%) and the Sunday press (CHF 210.5 million, up 5.2%) recorded an increase in net advertising sales compared to the previous year. The daily press recorded a drop of 7.2% to CHF 1.033 million.
In addition, the regional weekly press also recorded sales of CHF 53.2 million (-
6.8 percent), the financial and business press with CHF 77.4 million (-5.5 percent), the general press with CHF 231 million (-14.1 percent) and the specialty press with CHF 216.8 million (-3.3 percent).
Weak December
At CHF 129.6 million, advertising revenue in December was 11.5 percent lower than in the same month last year. All sectors contributed to this decline. With a volume of CHF 11.6 million, job advertisements fell by 31.8 percent. Real estate advertisements (3.2 million) were down 12.9 percent, while commercial/other advertisements fell by 7.7 percent to 105.5 million francs. Brochure inserts were down 18.7 percent at CHF 9.2 million.
Broken down by individual print media, only the financial and business press recorded a year-on-year increase in net advertising revenue of CHF 6.0 million (+4.9%). In contrast, the Sunday press suffered the greatest percentage drop in revenue (CHF 13 million) at 31.4 percent. The general press lost 24.7 percent (15.2 million) and the daily press 6.2 percent (72.1 million francs). In addition, the regional weekly press lost 4.1% (CHF 3.8 million), the specialty press 6.8% (CHF 15.6 million) and the trade press 5.1% (CHF 3.9 million).
Property advertisements (CHF 73.7 million) showed a particularly sharp decline in percentage terms compared to the previous year (19.1%). The decrease in commercial/other advertisements (1.423 million) was 5.8 percent. At CHF 273.6 million, job advertisements also recorded a drop (-3.4 percent). At CHF 116.5 million, brochure inserts recorded a drop of 4.8%.
Broken down by print media category, only the trade press (CHF 64.6 million, up 4.8%) and the Sunday press (CHF 210.5 million, up 5.2%) recorded an increase in net advertising sales compared to the previous year. The daily press recorded a drop of 7.2% to CHF 1.033 million.
In addition, the regional weekly press also recorded sales of CHF 53.2 million (-
6.8 percent), the financial and business press with CHF 77.4 million (-5.5 percent), the general press with CHF 231 million (-14.1 percent) and the specialty press with CHF 216.8 million (-3.3 percent).
Weak December
At CHF 129.6 million, advertising revenue in December was 11.5 percent lower than in the same month last year. All sectors contributed to this decline. With a volume of CHF 11.6 million, job advertisements fell by 31.8 percent. Real estate advertisements (3.2 million) were down 12.9 percent, while commercial/other advertisements fell by 7.7 percent to 105.5 million francs. Brochure inserts were down 18.7 percent at CHF 9.2 million.
Broken down by individual print media, only the financial and business press recorded a year-on-year increase in net advertising revenue of CHF 6.0 million (+4.9%). In contrast, the Sunday press suffered the greatest percentage drop in revenue (CHF 13 million) at 31.4 percent. The general press lost 24.7 percent (15.2 million) and the daily press 6.2 percent (72.1 million francs). In addition, the regional weekly press lost 4.1% (CHF 3.8 million), the specialty press 6.8% (CHF 15.6 million) and the trade press 5.1% (CHF 3.9 million).
