Wemf: Sunday press lost advertisements in August

Despite the upcoming elections and the good economic situation, the volume of advertising in the Swiss press has developed only modestly. According to the statistics published by Wemf on Thursday, advertisements in the daily press and the regional weekly press increased by only 1.3 percent to CHF 84.7 million. Income from job advertisements climbed by 16.7 percent in the wake of the labor shortage. Commercial advertisements, on the other hand, fell by 4.2 percent. The Sunday press (-6.9 percent) and the financial and business press (-3.3 percent) also suffered losses. In contrast, the volume of advertising in the general press was 11.6% higher than in the same month last year. The volume of advertisements in the special interest press fell by 6.6%, while the trade press received 3.3% fewer advertisements.