Wemf: Swiss press with fewer advertisements in June
In June 2011, the Swiss press generated advertising revenues of around CHF 132.3 million. This represents a decrease of 6.5 percent compared to June 2010.
Of the 132.3 million, job ads accounted for 12.9 million francs (-18.6 percent), according to Wemf AG für Werbemedienforschung on Wednesday. Real estate ads (4.5 million Swiss francs) were down 21.6 percent compared to June 2010, and commercial/other ads (108.1 million Swiss francs) were down 3.9 percent. Brochure inserts (CHF 6.9 million) recorded a decrease of 9.5 percent.
The net advertising revenues for the individual print media categories were as follows in June 2011:
