Wemf: Swiss press with more advertisements in April
The Swiss press generated 142.9 million in advertising revenue in April, according to a report released Monday by Wemf AG, a research firm specializing in advertising media. This represents a 3.0 percent increase compared to April 2010.
Of the 142.9 million, 14.7 million were job ads (+4.4 percent). Real estate ads (4.5 million) were down 10.1% from April 2010, and commercial/other ads (114.0 million) were up 1.9 percent. Prospect inserts (9.7 million) recorded an increase of 23.4 percent.
The net advertising revenues for the individual print media categories were as follows in April 2011:
| (million) | March 2010 (%) |
|
|---|---|---|
| Daily Press | 76,9 | -1,5 |
| Regional weekly press | 3,4 | -6,5 |
| Sunday Press | 12,8 | +16,3 |
| Financial and business press | 4,5 | +22,4 |
| General Press | 19,9 | -5,6 |
| Special press | 20,6 | +24,5 |
| Trade press | 4,8 | +1,9 |
