Wemf: Decline in advertising revenues in May
In total, the titles participating in the advertising statistics reported CHF 128 million in advertising revenues. This represents a decrease of 12.8 percent compared to May 2011.
Of the 128 million Swiss francs, 10.2 million Swiss francs were spent on job ads (-33.7 percent). Real estate ads (4.2 million Swiss francs.) were down 19.8 percent compared with May 2011, and commercial / other ads (104.6 million Swiss francs) were down 10.9 percent. Brochure inserts (9.0 million Swiss francs recorded an increase of 2.9 percent.
