Wemf: Press with more advertising revenues in 2010
Thanks to the economic upturn, the Swiss press was able to sell more advertising space last year: Its advertising revenue rose by 4.7 percent to 1.64 billion francs, as Wemf AG for Advertising Media Research announced on Tuesday.
A year ago, print media advertising sales had slumped by a good fifth. Publishers felt the upswing particularly in brochure inserts and commercial/other ads. In these two categories, revenues increased by 6.6 and 5.7 percent, respectively. The level of job ads remained unchanged, while revenues from real estate ads fell by 8 percent compared with 2009.
The most important print media category, the daily press, sold 4.4 percent more ads than a year ago (total CHF 919 million). Advertising business was even better in the general-interest press (+7.3 percent) and the special-interest press (+8.9 percent).
Calculated in francs, the Sunday press sold 2.8 percent more ads, while the financial and business press saw an increase of 1.8 percent. By contrast, the trade press (-0.1 percent) and the regional weekly press (-3.8 percent) were unable to benefit from the upswing.
The 2010 year-end results were encouraging: In December, advertising revenues rose by 7.2 percent year-on-year to 137.3 million Swiss francs. With the exception of the trade press, all media categories recorded better business than in the previous year.
To the advertisement statistics
