Wemf presents new regulations for circulation certification

 Wemf has revised the guidelines for circulation certification and sent the revised regulations to publishers in the last few days. The adjustment came about after a project group of the Swiss Press Association approached the research institute with various requests. The regulations will be applied for the first time in the survey period from July 2008 to June 2009 and for the publication in 2009. From the survey period 2008/2009 onwards, all audited titles will be considered "Wemf/SW certified", and the designation "Circulation Confirmation Post" will be dispensed with in future. Advertising-relevant titles are always listed in the VSW database as "WEMF/SW-certified". Furthermore, the same publication guidelines now apply for the typologies 1000 to 4000, which include daily press, regional weekly press, Sunday press, financial and business press, general public press, special press and trade press. The "free circulation" section has been divided into five subcategories. According to a Wemf statement, the adjustments still ensure comparability of the figures with previous years.
In addition to the adjustments to the regulations, a new pricing model was developed. This is based, on the one hand, on a detailed process cost calculation and, on the other hand, on source-oriented aspects.